Virtual Sales Academy ("we," "us") operates thevirtualsalesacademy.com. This policy explains what we collect, why, who processes it on our behalf, and the choices you have. The short version: we collect the minimum needed to deliver products and send you the content you asked for, we never sell your data, and you can leave at any time.
What we collect
- Lead signups. When you request the free Discovery Questions playbook, we collect your name and email address.
- The Sales Readiness Assessment. Stage 1 — the eighteen scenarios, your score, and your six competency results — is worked out entirely in your browser and needs no email address. Up to the moment you ask for your development plan, none of it reaches us, and there is nothing on our side to link to you.
Asking for the plan sends your answers. That is the part worth being exact about. When you submit the form, your answers travel to us with your name and email address: which scenarios you were shown, which option you picked for each, and how sure you said you were on the three questions that ask. We need them for two reasons — we recalculate your score on our side rather than trusting a number a web page hands us, and we carry your answers into Stage 2 so you can finish on a different device from the one you started on.
From then on they are processed on our servers each time your plan is built, and they travel inside the encrypted link we email you. They are never written onto your contact record as individual answers — that record holds only what they add up to, listed below — and we do not use them to build a profile of you beyond the plan you asked for.
Your name and email address are collected only when you ask for the personalised development plan, and only what you type into that form. We then email you a verification link and wait: nothing is added to our contact records until you open that link and confirm, so a mistyped address never becomes a record of somebody who never asked for one.
Once you confirm, we store on your contact record: your readiness score, your readiness level, your strongest competency, your primary development area, the date you took it, the assessment version, and the link to your own report. We do this so the follow-up you receive matches the plan you were given rather than reading like a form letter.
If you first reached us from a campaign link, we also store three values from that link: the campaign source, the medium, and the campaign name (the `utm_source`, `utm_medium` and `utm_campaign` parts of the web address). This tells us which of our own posts and emails bring people here, which is the only reason we keep it. If you arrived directly, or from a link with no campaign on it, nothing is stored and no such fields exist on your record.
We do not store your individual answers on your contact record — only what they add up to. We do not store the rest of the web address you arrived on: not the search terms that brought you (`utm_term`), not which version of an advert you saw (`utm_content`), and not the page you came from.
- Your assessment report link. Your report link works for 90 days. It carries your results in encrypted form and no identifying information at all: no name, no email address. Anyone you forward it to sees the plan and cannot tell whose it is.
- Assessment progress in your browser. So a refresh or a phone call does not cost you eighteen questions, your progress is saved in your own browser's local storage. We cannot reach into that storage — nothing reads it but the page itself, and clearing your browser data removes it. It is not a second copy we hold: if you ask for your development plan, your answers are sent to us in that request, as described above, and if you never do, they stay on your device and we never see them.
- The campaign you arrived on, in your browser. If you arrive from a campaign link, those three values are saved in your browser's local storage the first time you land, and kept — a later visit does not replace them, so we do not credit the direct visit you make when you come back. They stay on your device and are sent to us only if you go on to ask for your development plan, at which point they travel with that request and are stored as described above. If you never give us your email address, they never leave your browser. Clearing your browser data removes them.
- Purchases. When you buy a product, checkout runs on Systeme.io, our commerce platform, which collects your name, email address, and payment details. We never see or store your card number — card payments are handled by Stripe, the PCI-DSS-compliant payment processor used inside the Systeme.io checkout.
- Support email. If you email us, we keep the correspondence so we can help you and reference past issues.
- Technical basics. Our hosting provider logs standard request data (IP address, browser type, pages requested) for security and reliability.
- Site measurement. We use Vercel Web Analytics to count page views and a short list of milestones in the Sales Readiness Assessment — for example that an assessment was started, that it reached the halfway mark, and that it was completed. It is cookieless, it does not follow you between sites, and it does not build a profile of you. It records no answer text, no score attached to a name, and no email address: the assessment strips every measurement payload down to ids, counts and anonymous scores before it is sent. Measurement runs on our own domain rather than through an advertising network, and we run no third-party advertising trackers on this site. The two pages you reach from a link we email you are measured too, but the private key inside that link is removed from your browser's address bar before any measurement runs, so it is never recorded and never sent anywhere.
We do not collect sensitive personal information, and our products and site are not directed at children under 16.
Why we collect it
- To deliver the products and free resources you request.
- To verify that an email address belongs to the person who typed it, before we send anything to it or record it anywhere.
- To build and deliver your personalised development plan, and to make the follow-up about it specific to your own results.
- To send you the email content you signed up for — sales training material, product updates, and offers. Every marketing email includes an unsubscribe link, and unsubscribing takes effect immediately.
Marketing consent is a separate, optional tick box, and it always has been. Asking us to send you your own report is not permission to enrol you in anything else. If you leave that box unticked, you receive your verification link and your report, and nothing after them.
- To provide customer support and process refunds.
- To keep the site secure and functioning.
We don't sell, rent, or trade your personal information. Ever.
Who processes data on our behalf
We use a small number of service providers, each only for its stated purpose:
- Systeme.io — our commerce, customer, and marketing email platform. Operates our checkout and order forms, stores your name, email, purchase tags and — if you completed the Sales Readiness Assessment — the assessment results listed above, delivers your product files, and sends the marketing emails you opted into. Systeme.io privacy policy
- Resend — our transactional email provider. Sends the two emails the assessment depends on: your verification link, and your report. It receives your email address, your first name and the message itself. It does not send marketing email and is not used for it. Resend privacy policy
- Stripe — the payment gateway used within the Systeme.io checkout. Handles your card details; we receive only confirmation that payment succeeded. Stripe privacy policy
- Vercel — website hosting and request logs. Vercel privacy policy
- Google Fonts — typeface delivery. Your browser requests font files from Google's servers when loading our pages. Google privacy policy
How long we keep it
- Lead and customer records are kept while your subscription or customer relationship is active. If you unsubscribe and have no purchase history, you can ask us to delete your record entirely.
- Your individual assessment answers. These are never stored on your contact record, and we keep no separate log of them. They exist in four places, each with its own clock:
- Saved progress, in your browser. Ordinary site-local browser storage — readable local-storage data on your own device, not an encrypted token. It holds your progress through the assessment, including question and answer identifiers, and contains no name or email address. It expires seven days after the most recent save, so continuing the assessment refreshes that browser-storage clock. Clearing your browser data removes it.
- The verification link. An encrypted token, and the only one of these that is emailed to you through Resend. It carries your validated Stage 1 answers and the identity needed to continue on another device. Each link expires four hours after it is issued. If it lapses while your resend handle is still valid, you can request a new four-hour verification link.
- The "send it again" handle. An encrypted token returned to your browser over HTTPS when you request the plan. It is held by that browser and is never emailed. It carries the validated Stage 1 answers needed to request another verification link, and expires after twenty hours.
- Your Stage 2 session. An encrypted token returned to your browser over HTTPS after you confirm your email. It is held in the page's memory rather than in browser storage, carries the validated Stage 1 answers needed to finish Stage 2, and expires after six hours.
The three server-issued credentials — the verification link, the resend handle and the Stage 2 session — are encrypted so that only our servers can open them. Saved browser progress is ordinary site-local browser storage and is not encrypted. Each issued credential has a fixed expiry, while saving progress refreshes the browser-storage clock and a valid resend handle may request a new four-hour verification link.
- Your report link does not contain your answers. The ninety-day link holds your finished results — your score, your six competency percentages, the depth figures and your learning path — and nothing else. There is no question id, no answer id, no name and no email address in it. That is why forwarding it shows someone the plan without telling them whose it is.
- Assessment results — the score and profile your answers add up to — are kept on your contact record for as long as that record exists, and are deleted with it. Report links stop working 90 days after you finish, whatever happens to your record.
- The campaign values are kept on the same terms and deleted with the same record. You can ask us to clear just those and keep the rest — email the address below and say so. On your own device, clearing your browser data removes the copy held there.
- Purchase records are retained as required for tax, accounting, and fraud-prevention obligations.
- Support correspondence is kept for as long as it's useful to help you.
Your rights
Wherever you live, we extend the same baseline: you can ask us what we hold about you, ask us to correct it, or ask us to delete it. If you're in a jurisdiction with specific data-protection rights (such as the GDPR in Europe or the CCPA/CPRA in California), we'll honor requests under those laws, including access, deletion, correction, and portability.
To exercise any of these, email support@thevirtualsalesacademy.com from the address in question. We respond within 30 days.
Cookies
This site itself sets no cookies at all — including for the measurement described above, which is cookieless by design — and runs no advertising trackers. The Sales Readiness Assessment sets no cookies either — it uses your browser's own local storage, described above. Nothing is read out of that storage and sent to us in the background: your answers and the campaign values reach us only in the request you make when you ask for your development plan, and only then. Checkout pages operated by Systeme.io (including the Stripe payment components inside them) may set cookies necessary to process your order — see their policies linked above.
Changes to this policy
If we make material changes — for example, adding an analytics tool — we'll update this page and revise the "last updated" date. Significant changes affecting subscribers will be announced by email.
Contact
Privacy questions or requests: support@thevirtualsalesacademy.com